Strategy, product and technology — translated into enterprise value.
For three decades I've helped insurers, insurtechs and technology companies sharpen strategy, modernise platforms and create durable value — as a senior operator, and now from the board, the cap table and the leadership team.
Founder, board, or sponsor with something that fits? Tell me what you're building or weighing — I read and reply to every message myself.
drop headshot in /public
VP Strategy, Innovation & VC 
VP Strategy & Digital 
GM, FlexPay 
MD, Consulting 
VP Marketing Strategy 
VP Product VP Strategy, Innovation & VC VP Strategy & Digital GM, FlexPay MD, Consulting VP Marketing Strategy VP Product 
Chairman 
Board Advisor 
Board Advisor 
Board Member 
Board Observer Chairman Board Advisor Board Advisor Board Member Board Observer What I create for sponsors, founders and boards.
The work, framed the way an investor or operator evaluates it — turnarounds, new units, unit economics, and the value that shows up before exit.
Turnarounds to profitability
Taking stalled or loss-making businesses to focus and first-ever profitability — restructuring leadership, narrowing markets, and fixing the model.
New units & new-sector launches
Building and scaling new business units from zero into category-defining, profitable lines — including a multi-billion-dollar digital-economy book.
Unit economics & CAC
Structural improvements to acquisition cost, retention and full-funnel yield — the levers that compound into margin and valuation.
Venture & portfolio value
Deploying institutional venture capital and acting as operating partner / EIR — sourcing, diligence and hands-on value creation across the portfolio.
Digital, platform & AI transformation
Re-architecting legacy stacks into modern service-based platforms, and putting telematics, data and generative AI to work against real P&L.
Positioning & go-to-market
Repositioning businesses out of the mid-market trap — segmentation, value proposition and GTM that buyers and investors recognise.
How I engage.
Non-Executive Director
Board and chair roles where strategy, product or technology materially move growth, margin or valuation. Governance-first, with selective depth.
Strategic Advisor
Sharpening corporate strategy, roadmap and monetisation logic for founders and leadership teams moving to platform models.
Investor
Angel and buy-side participation in insurance, insurtech, fintech and applied AI — backing teams I can also help operate.
Fractional Executive
Interim CSO / CPO / Chief Transformation capacity — embedded leadership for a defined value-creation window.
PE & VC Diligence
Executive-in-Residence and Operating Partner work: commercial and technical diligence on prospective deals.
Strategy Sprints
Time-boxed strategy and value-creation sprints for portfolio companies — focus, roadmap and economics in weeks.
Not sure which one fits?
The best conversations rarely start with a neat label. Tell me the situation — a board you're composing, a thesis you're testing, a company you're scaling — and we'll find the right shape together.
Sectors.
Writing & thought leadership.
Field notes on strategy, value creation and where insurance, technology and capital intersect.
The UK MGA Quality Reset: Why Capital Now Rewards Underwriting, Data and Governance Over Growth
What a Strategic Advisor Actually Does for Insurtech, Insurance, and Fintech Companies Across the UK, US, and EU
Why PE and VC Firms Are Turning to Fractional Executives in Insurtech and Fintech
Get the thinking, not the outreach.
Occasional essays on strategy, value creation, and where insurance, technology and capital intersect — delivered via Substack. No pitch, no spam, unsubscribe anytime.
Let's talk.
If you're weighing a board seat, an advisory mandate, an investment, or a fractional brief — start here. I read and reply to everything personally.
London & remote · usually replies within a day · 30-min intro call